What is the main objective of an internal marketing program?
A) to share resources with business partners
B) to encourage employees to view each other as competitors
C) to create satisfied employees
D) to facilitate a vertical integration

Question

Quizplus · Accepted Answer

The main objective of an internal marketing program is to create satisfied employees, who are more likely to provide better service to customers, thereby improving the overall performance of the organization.

What Is the Main Objective of an Internal Marketing Program