Potential customers are unaware of a product during its introductory stage; therefore, what does promotion in this stage concentrate on?
A) explaining the product features, uses, and benefits
B) reducing the size of the available market through selective advertising
C) test-marketing
D) communicating new uses for the product

Question

Quizplus · Accepted Answer

During the introductory stage of a product, promotion efforts focus on explaining the product's features, uses, and benefits to build awareness among potential customers who are not yet familiar with it.

Potential Customers Are Unaware of a Product During Its Introductory