While in Best Buy, a customer takes a great deal of time comparing the quality, features, and prices of a number of refrigerators. What is this customer examining?
A) heterogeneous shopping products
B) homogeneous shopping products
C) homogeneous convenience products
D) heterogeneous specialty products

Question

Quizplus · Accepted Answer

The customer is examining homogeneous shopping products, as they are comparing similar items (refrigerators) based on quality, features, and prices to make an informed decision. Homogeneous shopping products are those that are essentially similar, and customers often look for the best deal among them.

While in Best Buy, a Customer Takes a Great Deal