Which term refers to a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs?
A) byproduct
B) construct
C) product
D) cluster

Name: Which term refers to a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs? A) byproduct B) construct C) product D) cluster
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Question

Quizplus · Accepted Answer

A product encompasses a bundle of physical, service, and symbolic attributes designed to fulfill customer wants and needs.

Which Term Refers to a Bundle of Physical, Service, and Symbolic