When a brand name becomes the name by which a class of products is generally known, the original owner loses exclusive claim to the brand name.

Question

Quizplus · Accepted Answer

When a brand name becomes genericized, it means the brand name is used to describe the entire category of products, and the original trademark owner may lose the legal protection and exclusive rights to the brand name, as it becomes a common term for the product or service.

When a Brand Name Becomes the Name by Which a Class