Which statement best describes consumer innovators?
A) They are unlikely to display brand loyalty toward products.
B) As compared to later adopters, they rely less on impersonal information sources.
C) They often act as opinion leaders from whom others seek advice.
D) They are less mobile, and do not prefer changing jobs often.

Question

Quizplus · Accepted Answer

Consumer innovators often act as opinion leaders in their social circles, influencing others' purchasing decisions by sharing their experiences and advice about new products or services.

Which Statement Best Describes Consumer Innovators