The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Question

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Determining the type of channel that will best meet both the seller's objectives and the distribution needs of customers is one of the initial steps in the process of selecting a marketing channel, not the last. This decision influences the subsequent steps, such as selecting specific intermediaries.

The Last Thing to Do in Selecting a Marketing Channel