What occurs when a selective distribution strategy is chosen by a firm?
A) The firm seeks to distribute its products through all available channels in its trade areas.
B) A single wholesaler or retailer in an area is granted exclusive rights to sell its line.
C) Only a limited number of retailers in a market area can handle its line.
D) The number of product outlets available to the consumer is unlimited.

Question

Quizplus · Accepted Answer

Selective distribution involves choosing a limited number of retailers in a market area to sell a company's products. This strategy allows for a balance between broad accessibility and maintaining a certain level of exclusivity or control over the brand's positioning.

What Occurs When a Selective Distribution Strategy Is Chosen by a Firm