What results from business customers being more geographically concentrated and fewer in number than individual consumers?
A) shorter business channels compared to consumer goods channels
B) moving products effectively through wholesale and retail markets simultaneously
C) reduction in price from producer to user
D) more middlemen and unique channel structures than consumer channels

Question

Quizplus · Accepted Answer

Business customers being more geographically concentrated and fewer in number typically leads to shorter business channels compared to consumer goods channels, as direct sales or fewer intermediaries are often more feasible and efficient in reaching these concentrated and limited customer bases.

What Results from Business Customers Being More Geographically Concentrated and Fewer