Which of the following would typically NOT be an example of direct mail promotion?
A) catalogue from IKEA advertising a special offer on office furniture
B) promotional DVD sent by a family vacation resort
C) reminder postcard sent to a car owner offering 15 percent off the cost of an oil change
D) advertisement in the newspaper

Question

Quizplus · Accepted Answer

Direct mail promotion involves sending promotional materials directly to potential customers through the mail or directly to their homes, which includes options A, B, and C. Option D, an advertisement in the newspaper, is not considered direct mail as it is a form of mass media advertising, not targeted and sent directly to individuals' homes or addresses.

Which of the Following Would Typically NOT Be an Example