The growth of the Internet is creating a need for new research techniques to measure and capture information about website visitors. At present, no industry-wide standards define techniques for measuring Web use.

Question

Quizplus · Accepted Answer

While there are various methodologies and tools for analyzing website traffic and user behavior (such as Google Analytics), there is no single, universally accepted set of standards that defines how web use should be measured across the entire industry. Different organizations may use different metrics and tools, leading to inconsistencies in data collection and analysis.

The Growth of the Internet Is Creating a Need for New