Which statement best describes primary data collection methods used by marketing researchers in Canada?
A) It can be used without alteration in most foreign countries because they are universal.
B) It may need to be adjusted when used elsewhere because some methods may not transfer.
C) It is completely unusable anywhere else because it is based uniquely on the use of English.
D) It will have become outdated and will need significant improvement.

Question

Quizplus · Accepted Answer

Primary data collection methods often need adjustments when applied in different countries due to cultural, legal, and language differences. While the core principles of data collection might be similar, the execution can vary significantly based on the local context.

Which Statement Best Describes Primary Data Collection Methods Used by Marketing