What method was developed by social anthropologists in which customers are observed in their natural setting and their behaviour is interpreted based on social and cultural characteristics?
A) controlled experiment
B) mall intercept surveys
C) exploratory research
D) interpretive research

Question

Quizplus · Accepted Answer

Interpretive research is the method developed by social anthropologists for observing customers in their natural setting and interpreting their behavior based on social and cultural characteristics. This approach focuses on understanding the context and the complex interplay of factors influencing behavior.

What Method Was Developed by Social Anthropologists in Which Customers