How do marketers obtain primary data?
A) through trend analysis, exponential smoothing, and the Delphi technique
B) through observation, surveys, and experiments
C) through private data, government data, and internal data
D) through marketing information systems, business intelligence, and consumer intentions

Question

Quizplus · Accepted Answer

Primary data is collected directly for a specific research purpose through methods such as observation, surveys, and experiments.

How Do Marketers Obtain Primary Data