Which of the following is most likely to be a logical starting point in identifying the marketing problem?
A) ascertaining the budget and logistical limits that the problem warrants
B) determining the computational scope of the problem
C) evaluating the firm's target market and marketing mix elements
D) simulating a market research based on formulated hypotheses

Question

Quizplus · Accepted Answer

Evaluating the firm's target market and marketing mix elements is a logical starting point in identifying the marketing problem because it helps in understanding the current position of the firm in the market and how its product or service is being perceived. This evaluation can reveal gaps or issues in the marketing strategy that need to be addressed.

Which of the Following Is Most Likely to Be a Logical