Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

Name: Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.
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Demographic segmentation involves dividing a market into segments based on demographic variables such as age, gender, income, education, and family size. Gender and age are key demographic factors commonly used for this purpose.

Dividing an Overall Market into Homogeneous Groups Based on Gender