Which statement does NOT accurately describe concentrated marketing?
A) It is very effective for large corporate competitors that have marketplace clout.
B) Firms that wish to focus on multiple segments use it.
C) It is an effective strategy for specialty or unique products.
D) It is more impacted by shifts in consumer buying habits and other external factors.

Question

Quizplus · Accepted Answer

Concentrated marketing is typically more suitable for smaller firms or those focusing on niche markets, rather than large corporations with significant marketplace influence.

Which Statement Does NOT Accurately Describe Concentrated Marketing