Which statement does NOT accurately describe socioeconomic market segmentation?
A) It is easy in foreign markets where income and life-cycle stage are not measured.
B) It is the most common type of market segmentation.
C) It is defined by variables that include age, gender, income, occupation, and education.
D) It is most often compiled through data taken from Statistics Canada.

Question

Quizplus · Accepted Answer

Socioeconomic market segmentation is not easy in foreign markets where income and life-cycle stage are not measured, as these are key variables in defining the segment. This makes statement A incorrect as it suggests ease in a context that typically presents challenges.

Which Statement Does NOT Accurately Describe Socioeconomic Market Segmentation