A public relations issue appears when
A) stakeholders form groups because an organisation's actions impact on them.
B) high-profile issues are likely to negatively impact an organisation.
C) high-profile issues are likely to either negatively OR positively impact an organisation.
D) a crisis event occurs that will involve delicate negotiations and collaboration with a specific public or publics to resolve.

Question

Quizplus · Accepted Answer

A public relations issue arises when stakeholders form groups because an organisation's actions impact them. Public relations practitioners need to engage with these groups to maintain or restore trust and reputation. High-profile issues (B and C) may be a factor in triggering a public relations issue, but they are not sufficient conditions on their own. A crisis event (D) is one kind of public relations issue that may involve delicate negotiations and collaboration with specific publics, but not all public relations issues are crises.

A Public Relations Issue Appears When