The use of effective communication skills in public relations is critical because
A) such skills are 'best practice' and required in a global environment.
B) it facilitates an open, transparent and clear relationship with stakeholders.
C) stakeholders have expectations that need to be met.
D) the organisation pays for staff to have such skills.

Question

Quizplus · Accepted Answer

Effective communication skills in public relations are critical because it facilitates an open, transparent and clear relationship with stakeholders. This helps to build trust and credibility with stakeholders, which is essential for the success of any organization's public relations efforts. The other options are either incorrect (A and D) or incomplete (C). While stakeholders do have expectations that need to be met, this is not the only reason why effective communication skills are important in public relations.

The Use of Effective Communication Skills in Public Relations Is