Allert and Zawawi (2000) suggested that an effective strategic communication plan should
A) use creative, colourful and attractive images.
B) use colloquial language.
C) use email, Internet, Facebook or Twitter formats.
D) be open, clear, consistent, timely and receiver-oriented.

Question

Quizplus · Accepted Answer

Allert and Zawawi suggest that an effective strategic communication plan should be open, clear, consistent, timely and receiver-oriented. While using creative and attractive images, colloquial language, and social media formats can enhance the effectiveness of a communication plan, they are not the most important factors in determining whether a plan is effective or not.

Allert and Zawawi (2000) Suggested That an Effective Strategic Communication