Running an event specifically designed to attract media coverage is an example of using which public relations model?
A) Press agentry/publicity model
B) Public information model
C) Two-way asymmetrical model
D) Two-way symmetrical model

Question

Quizplus · Accepted Answer

This is an example of the press agentry/publicity model, which aims to generate attention and hype through one-way communication techniques like stunts, events, and press releases. This model values publicity over accuracy and transparency, and does not prioritize feedback or dialogue.

Running an Event Specifically Designed to Attract Media Coverage Is