Two-way communication in public relations refers to
A) effective technology that facilitates communication between the organisation and its customers.
B) the ability of an organisation to communicate with its stakeholders and receive feedback on which it can act.
C) the need for organisations to be answerable to their stakeholders.
D) the organisation's promotional strategy.

Question

Quizplus · Accepted Answer

Two-way communication in public relations refers to the open dialogue that an organization has with its stakeholders, allowing for feedback and the opportunity to act on that feedback. It is not simply the use of technology or a promotional strategy, but rather a collaborative effort between the organization and its stakeholders.

Two-Way Communication in Public Relations Refers to