Political campaign ads attempt to use conditioning by pairing their candidate with stimuli that evoke positive emotions and by pairing the opponent candidate with stimuli that evoke negative emotions.

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Political campaign ads often use classical conditioning techniques to create positive associations with their candidate and negative associations with the opponent. This is done through the use of visual and auditory cues such as music, imagery, and messaging. The goal is to condition voters to have positive feelings towards their candidate and negative feelings towards the opponent, ultimately influencing their voting behavior.

Political Campaign Ads Attempt to Use Conditioning by Pairing Their