Which of the following is not a step in the strategic management of public relations, according to Hunt and Grunig (1994)?
A) Build a stable long-term relationship
B) Develop objectives
C) Conduct research
D) Select issues to which the organisation will respond

Question

Quizplus · Accepted Answer

The fourth step in the strategic management of public relations, according to Hunt and Grunig (1994), is to identify and prioritize the issues to which the organisation will respond. Therefore, option D is not a step in the strategic management of public relations.

Which of the Following Is Not a Step in the Strategic