Intercultural communication barriers arise when either party demonstrates ethnocentricity.

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Intercultural communication barriers can arise when either party demonstrates ethnocentricity, which is the tendency to view one's own culture as superior and judge other cultures based on one's own cultural norms and values. This can lead to misunderstandings, stereotyping, and lack of respect for cultural differences.

Intercultural Communication Barriers Arise When Either Party Demonstrates Ethnocentricity