When Johnson & Johnson introduces a travel-sized package for its existing baby oil product, this is known as
A)a line extension.
B)a brand extension.
C)brand dilution.
D)rebranding.
E)co-branding.

Question

Quizplus · Accepted Answer

A travel-sized package for an existing product is considered a line extension as it is simply a new offering within the same product line. A brand extension would involve expanding the product line into a new category, such as if Johnson & Johnson introduced a baby shampoo. Brand dilution would occur if the new product offering somehow damaged the existing brand's reputation or value. Rebranding would involve a complete overhaul of the product's brand, which is not the case in this scenario. Co-branding would involve partnering with another brand, which is also not relevant here as Johnson & Johnson is only introducing a new size of its existing product.

When Johnson & Johnson Introduces a Travel-Sized Package for Its