What brand strategy is being used when the local frozen yogurt shop decides to add a new flavor to its menu?
A)a line extension
B)a brand extension
C)a copycat brand
D)a premium brand
E)a multi-brand

Question

Quizplus · Accepted Answer

A line extension strategy involves adding new products or flavors to an existing product line, in this case, adding a new flavor to a frozen yogurt shop's menu. It aligns with the objective of increasing sales by targeting existing customers and providing them with more options.

What Brand Strategy Is Being Used When the Local Frozen