Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?
A)because of the annual competition for the most creative Super Bowl ad
B)because the Super Bowl offers an opportunity to create significant brand awareness
C)because the Super Bowl is a significant opportunity to be associated with local marketing
D)because Super Bowl ads generate brand loyalty
E)because it is the most cost-effective use of advertising dollars

Question

Quizplus · Accepted Answer

The Super Bowl offers a massive audience, with over 100 million viewers, making it an excellent opportunity for creating significant brand awareness. It is considered one of the most popular advertising events globally and has a high chance of creating a lasting impression on potential customers. This is why firms are willing to spend over $2 million on a 30-second ad during the event.

Why Would a Firm Spend Over $2 Million for a 30-Second