One key feature of the value of a strong brand is that
A)it can protect the firm from competition.
B)it no longer needs to be supported by advertising and promotion.
C)if it becomes a generic name, the brand is worth even more.
D)it cannot be successfully imitated by a retailer's own brand.
E)competitors will typically abandon a sector altogether rather than compete.

Question

Quizplus · Accepted Answer

A strong brand can create a competitive advantage that can make it difficult for competitors to enter the market or gain market share. This protection can come in the form of customer loyalty, reputation, and recognition.

One Key Feature of the Value of a Strong Brand