For a brand name to be effective, it needs to be
A)easy for consumers to recognize and remember.
B)a catchy, tongue-twisting phrase.
C)a visual image containing human characters.
D)generic, so it can be applied to as many products as possible.
E)associated with a sports or movie superstar.

Question

Quizplus · Accepted Answer

A brand name should be easy for consumers to recognize and remember to effectively connect with the product or service offered. This will increase brand awareness and help with brand loyalty. A catchy, tongue-twisting phrase may be memorable, but if it is difficult to pronounce or spell, it may not be effective in the long run. A visual image containing human characters may be part of a brand's logo, but it is not necessary for a brand name to be effective. A generic name may not be distinctive enough to stand out in a crowded market. Association with a sports or movie superstar may help with initial recognition, but it may not be effective in the long run without a strong brand name.

For a Brand Name to Be Effective, It Needs to Be