When manufacturers try to understand what customers are looking for, they are thinking about the ________ component of the product offer.
A)core customer value
B)associated services
C)augmented products
D)product support
E)purchasing parity

Question

Quizplus · Accepted Answer

The core customer value refers to the fundamental need that the customer is trying to satisfy with the purchase of a product. By understanding the core customer value, manufacturers can create products that meet those needs and address the key concerns of their target market. This is a critical component of the product offer, as it is the starting point for everything else that follows. Associated services, augmented products, product support, and purchasing parity are all important factors to consider, but they are built on the foundation of the core customer value.

When Manufacturers Try to Understand What Customers Are Looking For