What is a characteristic of competition in the maturity stage of the product life cycle?
A)Competition is nonexistent.
B)Competition begins to drop off.
C)Competition is intense.
D)Competition only exists when new products are introduced.
E)Competition tends to rise slowly and decrease dramatically.

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, competition is intense. This is because the market has reached a saturation point and there are multiple competitors fighting for market share. Companies typically resort to pricing wars, promotions, and aggressive advertising to maintain or increase their market share.

What Is a Characteristic of Competition in the Maturity Stage