Jenni belongs to a national consumer panel created by a market research company. She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products. The samples are of products not yet introduced to the public. The national consumer panel Jenni is part of is engaged in
A)premarket testing.
B)product launch.
C)test marketing.
D)product development.
E)concept testing.

Question

Quizplus · Accepted Answer

Premarket testing involves giving samples of new products to a group of consumers to get feedback before the products are launched to the public, which is exactly what Jenni is doing.

Jenni Belongs to a National Consumer Panel Created by a Market