What would typically happen during the first flow of information through the marketing channel?
A)The store communicates with the distribution center.
B)The sale is transmitted to the distribution center to adjust inventory data.
C)The sales associate at a store scans a UPC tag.
D)The purchase information from all retail stores in the system is aggregated.
E)The point-of-sale terminal records the purchasing information.

Question

Quizplus · Accepted Answer

The first flow of information in the marketing channel typically begins when the sales associate at a store scans a UPC tag, which initiates the process of recording the sale and updating inventory data.

What Would Typically Happen During the First Flow of Information