Why are omnichannel price differences potentially problematic with consumers?
A)Consumers can check prices on the Internet.
B)Prices need to be consistent across all channels.
C)Customers are not aware of the price differences.
D)It is difficult for the various channels to keep track of them.
E)Operations are not centralized.

Question

Quizplus · Accepted Answer

When consumers can check prices on the Internet, they can easily compare prices across different channels, leading to dissatisfaction if they find discrepancies.

Why Are Omnichannel Price Differences Potentially Problematic with Consumers