What determines how many of the marketing channel functions a particular manufacturer will perform?
A)the type and availability of the product
B)the location of the retailers
C)the image the manufacturer wishes to display
D)the manufacturer's size and level of sophistication
E)the caliber of the consumer

Question

Quizplus · Accepted Answer

The manufacturer's size and level of sophistication will determine how many of the marketing channel functions they are able to perform. Larger, more sophisticated manufacturers may have the resources and capabilities to perform more of the functions themselves, while smaller manufacturers may need to rely on intermediaries to perform many of the functions.

What Determines How Many of the Marketing Channel Functions a Particular