During which era of marketing's evolution did customers find themselves with more buying options and therefore able to make purchasing decisions?
A)market-oriented
B)sales-oriented
C)production-oriented
D)value-based marketing
E)economics-oriented

Question

Quizplus · Accepted Answer

The market-oriented era of marketing's evolution was characterized by a shift towards focusing on the needs and wants of customers. This resulted in companies providing more buying options to customers, which allowed them to make more informed purchasing decisions.

During Which Era of Marketing's Evolution Did Customers Find Themselves