JeMarcus is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. JeMarcus has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does JeMarcus still need to work on?
A)place
B)product
C)price
D)promotion
E)planning

Question

Quizplus · Accepted Answer

JeMarcus has already purchased the products and signed a deal for the volume he will sell monthly. He has also researched his competition, talked to some customers, and decided on prices he will charge. He has developed a plan for promoting his business. However, there is no mention of where he will sell his products. Therefore, he still needs to work on the "place" element of the marketing mix, which refers to the distribution channels and locations where the products will be sold.

JeMarcus Is Going to Sell Sporting Apparel, Which He Has