After conducting STP analysis for her custom auto parts store and developing strategies for each of the four Ps, Stephanie now has to make ________ decisions.
A)competitive response
B)resource allocation
C)market growth
D)product line
E)mission statement

Question

Quizplus · Accepted Answer

Resource allocation decisions involve deciding how to allocate resources such as finances, personnel, and time to support the strategies developed for the four Ps. This includes determining which marketing mix elements (product, price, promotion, and place) to prioritize and how much to invest in each. Competitive response, market growth, product line, and mission statement decisions are also important, but they are not directly linked to implementing the STP analysis and developing strategies for the four Ps.

After Conducting STP Analysis for Her Custom Auto Parts Store