When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
A)integrated marketing communications.
B)multimedia marketing.
C)diverse marketing communications.
D)comprehensive promotion.
E)managed marketing communications.

Question

Quizplus · Accepted Answer

Integrated marketing communications involves using multiple communication channels in a coordinated manner to effectively promote a product or service to the target audience. This approach ensures that each communication discipline complements the other, resulting in a cohesive and consistent message that resonates with customers.

When Marketers Use a Variety of Communication Disciplines-Advertising, Personal Selling