What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?
A)They need to be humorous.
B)They need to be updated almost constantly.
C)They need to feature only young actors.
D)They must appear only in color (not black and white).
E)They must appeal to a diverse, multicultural audience.

Question

Quizplus · Accepted Answer

Social media campaigns require frequent updates as social media platforms are constantly changing in terms of algorithms, trends, and user behavior. Therefore, the copy and images used in a social media campaign need to be updated almost constantly to remain relevant and engaging to the audience. Option A, C, D, and E are not universally applicable, and it is not a requirement that social media campaigns must be humorous, feature only young actors, appear only in color, or appeal to a diverse, multicultural audience.

What Is Unique About the Copy and Images Used in Developing