An example of the ________ effect is when BMW gained in-depth information about visitors to a popular Chinese social media site and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them.
A)media
B)information
C)connected
D)social
E)interconnected

Question

Quizplus · Accepted Answer

The blank is referring to the phenomenon of gaining insights and knowledge about a group of people through the data they generate while interacting with a platform or technology. This is commonly known as "big data" and is related to the collection and analysis of information. Choice B ("information") best reflects this concept. While the other options may be related to this scenario to some extent (e.g. social media site), they do not fully capture the phenomenon being described.

An Example of the ________ Effect Is When BMW Gained