Hannah suggested that the website be designed using earth tones since the company manufactured construction equipment that literally moved earth. Which of the 7Cs of the online marketing framework does this decision reflect?
A)context elements
B)community
C)commerce
D)connection
E)core goals

Question

Quizplus · Accepted Answer

The decision to use earth tones in the website design reflects the context elements of the online marketing framework. Context elements refer to the external environment, industry-specific contexts, and the target audience's preferences and behavior. In this case, the context is the construction industry, and the target audience is likely to respond favorably to earth tones, given the company's focus on earth-moving equipment.

Hannah Suggested That the Website Be Designed Using Earth Tones