One of the goals of value-based marketing is to
A)provide the greatest value for the least profit.
B)sell products for the highest possible price.
C)offer greater value than competitors offer.
D)determine the value of the brand.
E)sell to all consumers, regardless of their needs.

Question

Quizplus · Accepted Answer

The goal of value-based marketing is to offer greater value than competitors offer. This means providing more benefits or advantages to customers in order to attract and retain them. Providing the greatest value for the least profit (A) would not be sustainable for most businesses, and selling products for the highest possible price (B) may not necessarily provide the greatest value for customers. Determining the value of the brand (D) is important, but it is not the primary goal of value-based marketing. Selling to all consumers, regardless of their needs (E), would not be effective in providing value to customers.

One of the Goals of Value-Based Marketing Is to