Marketers are particularly interested in postpurchase behavior because it
A)involves both compensatory and noncompensatory consumers.
B)offers insights into information search methods.
C)avoids situational conflicts.
D)involves actual rather than potential customers.
E)involves both actual and potential customers.

Question

Quizplus · Accepted Answer

Postpurchase behavior is significant to marketers as it involves actual customers who have already made a purchase, providing valuable insights into customer satisfaction, loyalty, and potential for repeat business.

Marketers Are Particularly Interested in Postpurchase Behavior Because It