Based on media habits, college students can be a less ________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.
A)substantial
B)perceptive
C)identifiable
D)reachable
E)quantifiable

Question

Quizplus · Accepted Answer

College students have diverse media habits, making it challenging for firms to use a single medium to reach them effectively, thus making them a less reachable market segment.

Based on Media Habits, College Students Can Be a Less