As it relates to positioning, a self-values map displays the position of products or brands in the consumer's mind.

Name: As it relates to positioning, a self-values map displays the position of products or brands in the consumer's mind.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A self-values map is not used for positioning products or brands in the consumer's mind; it is more related to understanding consumer values and motivations. A perceptual map is typically used for positioning.

As It Relates to Positioning, a Self-Values Map Displays the Position