"Are you sure that your company's software can reduce my inventory costs by 15 percent?" cried the buyer after listening to the salesperson's proposal.Under the communication framework discussed in the text, what would you call the buyer's reaction?
A)a source response
B)feedback
C)noise
D)decoding
E)a communication reversal

Question

Quizplus · Accepted Answer

The buyer's reaction is an example of feedback in the communication process. Feedback refers to the response or reaction given by the receiver to the message sent by the sender. In this case, the salesperson sent a message proposing that their software could reduce inventory costs by 15 percent, and the buyer's response is their feedback to that message.

"Are You Sure That Your Company's Software Can Reduce My