Knowing his prospect would be concerned about the possibility of contamination of the foods he was processing with his packing equipment, Luca opened by saying, "Did you know that 2 deaths in Canada last year were attributed to toxic lubricants in food processing equipment.To prove to you the conveyer belt lubricant I'm offering you is non-toxic, I'm going to eat a spoon-full right now." With that, Luca opened the can of grease in front of him and began eating.What questions approach was Luca using?
A)referral
B)premium
C)shock
D)showmanship
E)complimentary

Question

Quizplus · Accepted Answer

Luca used the shock approach by making a dramatic and unexpected demonstration to capture attention and address concerns about the safety of his product.

Knowing His Prospect Would Be Concerned About the Possibility of Contamination